Set smart goals. This is very important, you need to know what your company needs to achieve. What are your 4 year goals? It’s time to brainstorm, You may need to step out of your "box", and take a look at your small business with an outside/client perspective…. Once you’ve jot down your goals and narrowed them (to pick out the strongest) then you're clear to strategize.
Be strategic. put your company in a position where you can bring in more opportunities. For example, if you ‘set smart goals’ and one of your goals is to increase your presence in the beauty world. Then, “Google” the next beauty event occurring in your city. Schedule them into your calendar and be prepared to network and sell yourself. Plan to give out your business card to at least 5 people during the event.
It’s imperative to be proactive with your small business. Try your best to be ahead of the game with your competitors. Therefore, take some time to create a SWOT analysis - so you understand where you company lands in your respective field. This will help you set smart goals and become more strategic. This step can also help shape your brand identity and brainstorm advertising executions.
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